Developing Innovative Strategies
ACHIEVING GROWTH
ABOUT US
Summit was born from the expertise of founder Gregory Cattin and his desire to provide a unique service to food and beverage companies, both large and small. With over 30 years past experience working for F&B giants including Danone and Nestle in Shanghai, Paris, Beijing, Vevey and Hong Kong, he has worked on products including Evian, Kronenbourg 1664, Perrier and Nescafe Ready-To-Drink, as well as Jax Coco, making Gregory a veteran in his field.
SERVICES
Summit provides an innovative platform to support food and beverage brands in Asia with an emphasis on 100% natural and healthy products. More than 30 years of combined experience in both corporate multinationals and start-ups in the F&B industry means that the Summit management team is expertly placed to provide consulting, creation, entry-market strategies, interim management, re-branding, partnerships and company alliances.
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Summit also facilitates M&A transactions within the beverage space and thanks to its proprietary access to industry start-ups, also works with well-established venture capital and private equity firms to leverage financial resources to support company founders in growing their vision into successful businesses.
OUR CLIENTS
Gregory advised the Board of Swire Coca-Cola before initiating and leading their exploration into a minority investment vehicle. Over a period of 12 months, a pipeline of 100 beverage companies were identified, 30 of which were approached with 5 investment cases formally presented to the senior management. Some of these early-stage companies have since grown substantially including one beverage unicorn earning revenues of USD 1 billion in 2021, only five years after creation.
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He has also played a pivotal role in supporting Nestle in one of its most important coffee businesses in Asia to manage a business model transition as well as providing operational support to on-the-ground teams while providing strategic insights to the head office in Europe, especially during Covid. The firm is presently active with Nestle and building on this unique experience by developing partnerships with other high profile firms in the industry that provides a solid and sustainable pipeline for advisory activities.
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Other clients include a large US energy drink brand, a global Italian confectionery brand as well as a significant Hong Kong based distribution company, amongst others.
